The Endpoint Podcast: A Clinical Trial Podcast
Join me on my journey across the clinical trial landscape. I will be accompanied by a variety of people, all experts within their field, as we seek to understand and uncover unknowns, to shape ideas, inspire innovation and ultimately to find out how we can truly move clinical trials out of the spiralling void of higher costs and lower outputs. Click on an episode below to listen.
The Endpoint Podcast: A Clinical Trial Podcast
The Endpoint Podcast. Episode 28: With Kris Larson. Director of Client Engagement at Six Degrees
Todays Guest is Kris Larson. Kris has 25+ years of global experience in brand development across a variety of sectors - including Life science. He is currently the Director of Client Engagement at Six Degrees. Six Degrees is a Psycho-Sensory Brand Building Agency. The company focuses on combining psychology-based tools and techniques with sensory branding methods to create real and lasting brand impact.
In this session we dive into understanding what psycho-sentory branding is and the value it has in clinical trials.